There’s much more to the creative process than creativity – although of course creativity plays an important role. In order to arrive at branding and marketing solutions that hit the target, it’s important to start at the beginning. We’ll study your company and industry … study your competition … talk about what you’ve done to date … and talk about your goals (mission), your aspirations (vision) … and what makes you different … we’ll even talk about your kids … later though … first we have to get to know each other!
In a nutshell, we’ve found that this 5-step process is a sure-fire way to achieve success in branding development:
#1 Discovery – initial baseline knowledge of the client’s business and the industry/competition.
#2 Inspiration/Concept/Strategy – Based on a detailed “creative brief” developed in tandem by Prizer Design and the client, this document will answer all of the pertinent information about your company and your business goals – so yes, there’s homework for you too!
#3 Initial design concepts/messaging review – This is the stage where we hone in on the strongest conceptual approach (from a graphics and verbal perspective) to crystallize your target message and unique brand differentiator.
#4 Color studies/review – Here’s where we fine-tune the results of our Step 3 and begin to look at color, preferred design solutions and how they will impact brand and message.
#5 Delivery of Brand Strategy – Whether it’s a beautifully-designed new logo, strategically-crafted digital or print collateral, or a 1-year marketing plan — we’ll deliver what you need to get your business and brand on the right track for success.