What We Do
Prizer Design is a Central Bucks branding agency built on the premise that perception is everything — especially as it relates to your brand. We’ll help you illuminate your brand by digging deep into, and re-engineering the DNA of your business to craft a brand image that accurately represents your business goals while leveraging the unique personality of your company. Whether re-branding an existing company to reflect a more focused strategy to attract new customers, or building a brand from scratch for an emerging start-up, Prizer Design will make your company shine.
We’ll develop a new visual identity, including color palettes, suggestions for photographic and typographic styles, and the cornerstone of any brand, a strong logo. In addition, a Branding Style Guide will help maintain consistency across all marketing vehicles. Once the brand has been established, we’ll help you map out a plan for strategic marketing including both print and digital media: website development, social media, packaging (if you have a product), retail signage and POS as well as branded spaces, trade show signage and … whatever it takes to make your business resonate in the minds of your target audience!
Principal/Creative Director – Paul Prizer
Prizer Design Principal Paul Prizer lives and breathes graphic design. From logos and product packaging to print collateral and digital marketing, Paul has been in the creative communications business for well over three decades. Over the course of his career, he’s had the good fortune to work with major pharmaceutical, consumer product and Fortune 500 companies, such as Johnson & Johnson, Kraft, Nabisco, British Airways and Church & Dwight.
Since launching Prizer Design Group, Inc. in 2002, Paul has put his corporate marketing strategy and design experience to demonstrable use by partnering with small to medium-sized businesses. Incorporating the combination of unique talent, skills, and creativity, he helps clients reinvigorate existing brands as well as develop new ones with strategic brand development and design savvy.
Winner of the 2014 Bucks Happening List (Best Graphic Designer in Bucks County), Paul believes that great design is rooted in a solid concept and end-user understanding and usability. He is therefore more inclined to initiate a design with pencil and paper than commit it to the digital world at a project’s inception. “The impact of strong design coupled with strategic branding cannot be underestimated”, says Paul. “It is ultimately what drives consumer perceptions, emotions and sales.” When he’s not crafting strategic solutions for his clients, Paul can sometimes be found behind a set of drums pounding out the rhythms of classic rock tunes with his bandmates in Boomerang.